The End of ‘Reels’ Bonuses for Creators on Facebook and Instagram


In 2020, Instagram launched Reels as a new feature to compete with the popular video-sharing app, TikTok. With its growing popularity, Instagram announced that it would offer bonuses to creators who regularly posted Reels. However, in a recent announcement. Parent company Meta (formerly Facebook) has revealed that it will be ending the Reels bonuses program for creators. This decision has come as a surprise to many creators who have been relying on bonuses to monetize their content. In this article, we will explore the reasons behind Meta’s decision and how it could impact the future of content creation on Facebook and Instagram.

Why has Meta ended the Reels bonuses program?

According to Meta, the decision to end the Reels bonuses program was made to prioritize funding for other initiatives. Such as the Creator Fund and Live Badges. The Creator Fund provides financial support to creators who produce high-quality content. While Live Badges allow viewers to purchase badges to support their favorite creators during live streams. The company has stated that it wants to focus on creating more sustainable revenue streams for creators. Rather than just one-off bonuses for Reels.

Impact on Creators:

The end of Reels bonuses is expected to have a significant impact on creators who have been relying on the program for extra income. Many creators have been using the bonuses to offset production costs or invest in better equipment to improve the quality of their content. Some creators have even built their entire business model around the Reels bonuses program, and the sudden discontinuation of the program could be devastating for them.

However, it is essential to note that the end of Reels bonuses does not mean the end of monetization opportunities for creators on Facebook and Instagram. Creators can still earn revenue through sponsored content, affiliate marketing, and brand deals. In fact, many creators have argued that these revenue streams are more sustainable in the long run. As they are not tied to a single feature on a social media platform.

Future of Content Creation on Facebook and Instagram:

The end of Reels bonuses raises questions about the future of content creation on Facebook and Instagram. With the platform’s increased focus on sustainable revenue streams for creators. It is possible that we could see more investment in initiatives like the Creator Fund and Live Badges. These initiatives could provide more opportunities for creators to monetize their content. While also incentivizing them to produce high-quality content that engages their audience.

Another possibility is that creators could start looking for alternative platforms to host their content. As we have seen with the rise of TikTok. Social media platforms can quickly rise in popularity and disrupt the existing landscape. Creators who feel that they are not being adequately supported by Facebook and Instagram may start to explore other platforms that offer more lucrative monetization options.


The end of Reels bonuses for creators on Facebook and Instagram is a significant development in content creation. While many creators may be disappointed by the decision. It is important to remember that there are still many other ways to monetize content on these platforms. The focus on sustainable revenue streams for creators could lead to more investment in initiatives that provide long-term support for creators. As the world of social media continues to evolve. It will be interesting to see how creators adapt to these changes and continue to build successful businesses online.