Pay per Click different types of PPC and their working


Pay per click (PPC) is an advertising model that allows users to bid for ad space on search engines. The amount you bid for ads is called your cost-per-click (CPC), and the number of times your ads appear on search results pages is called your traffic volume. If you’ve ever clicked on an ad while browsing the web, then you’ve seen pay-per-click ads in action!

What is PPC?

Pay per click (PPC) is a form of online advertising in which advertisers pay the publisher when their ads are clicked on by the users. The model is called pay-per-click because each click on the ad costs them a small amount. Usually around $0.01 or less, depending on how much traffic you can get from your website and how well it ranks for search terms related to what you sell.

This format has been around since 1998 when Google first launched AdWords as an alternative method for advertisers to reach customers online. Since then, many other companies have adopted this method as well: Bing Ads; Yahoo! Search Marketing; Facebook Ads; LinkedIn PPC; Twitter Ads, etc.,

How does PPC work?

PPC stands for pay per click and is a form of advertising on search engines and other websites. It allows advertisers to bid on certain keywords. This means they can pay to be listed higher on search engine results pages (SERPs). When a customer searches for a keyword, their SERPs will include sponsored listings from companies who have paid to show up at the top of their results. Advertisers pay for each click on their listing; this money goes towards paying Google’s fee for running its own PPC platform, as well as covering any costs associated with running ads (such as bandwidth charges).

Combining PPC with organic search results

In short, PPC ads are placed above the organic results. This means that customers who click on your PPC ads will see your website and not just a search engine result page (SERP). You can use PPC to direct traffic to a landing page or even specific pages on your website.

The different types of PPC advertising

PPC advertising is a well-liked way to advertise on the internet. It allows you to reach your audience directly, without having to pay for it through other channels such as television or radio.

PPC advertising differs from other forms of advertising in that you can target your ads based on specific keywords. For example, in case you advertise your product on Google AdWords then it would cost $1 per click but if there were no exact matches between the user’s search terms and what they see when they perform an action (such as clicking) then another company might be able to charge up through their site instead which would cost them more money than this method does because they don’t need any additional information about who has purchased something before making sure how much profit should be made from each sale made by visitors who come across those pages over time.”

Direct Marketing

Direct marketing is an advertising technique that uses email, direct mail, or other direct contacts to deliver a message to a specific audience. It is often used when the marketer has a small budget and wants to reach a large number of customers.

Direct marketing can be split into two kinds:

  • Traditional direct marketing involves sending unsolicited messages via postal mail, telephone calls, or faxes (sometimes called telemarketing). This type of campaign is more common than ever before as companies look for ways to gain more exposure for themselves by reaching out directly to potential customers rather than relying solely on TV ads or print ads which are expensive and time-consuming

Google Search Network Ads

Google Search Network Ads are ads that appear when people search for keywords related to your business. This can be a great way to get more exposure and traffic to your site, but it’s important to know what you’re paying for.

  • You’ll pay based on the average cost per click (CPC) bid amount which includes any configured budget limits and maximum CPC bids in place. For example, if there is an ad group set up for $5 CPMs ($0.25/click), then each time someone clicks on one of those ads they will pay $0.25 instead of just $0 at first glance—but only until they reach their maximum bid amount (which is usually around 50 cents).
  • Once this happens then only after reaching this threshold do advertisers begin paying less than what they would have paid had they entered into a deal with another advertiser instead; however, once reached again later down the line after reaching 100k impressions or so…

Google Display Network Ads

Google Display Network is a network of millions of websites that you can advertise on. It includes sites like YouTube and Gmail as well as blogs, so very broad platform to target your ads at.

You have two options when advertising with this network. You can choose to show your ads on the Google Display Network or just on a subset of it. The latter option will help you reach more people with less cost per click (CPC).

Other ad networks for search ads

Other ad networks for search ads

The other ad networks for search ads are:

  • Google AdSense – This is an excellent source of revenue that you can use to monetize your website. It provides advertisers with real-time bidding and keyword placement, which makes it easier to place ads on websites. The only disadvantage of using this network is that it requires a lot of technical knowledge in order to do so successfully.
  • Yahoo! Search Marketing – This service has been around since 2000 and offers a wide range of services including PPC management, pay-per-click management, conversion tracking, etc. All at affordable prices compared with those offered by many other competitors like Bing Ads or Amazon Sponsored Products (ASP).

Social Media PPC Ads           

Social media advertising is a great and attention-grabbing way to reach your audience. You can target your audience based on their interests, as well as promote your products and build brand awareness. These ads can also drive traffic to your site by driving people back to social media pages where they can click through from there.

You have all the information about pay per click and it’s working.

Pay per click is a type of online advertising where advertisers pay only when a user clicks on their ad. It’s an effective way to get your website noticed. PPC  advertisements  can be targeted to a specific audience and there are many different types of PPC campaigns, including:

  • Cost per Click (CPC) – This method costs you based on how much time users spend on your site or even if they’re just browsing through it. For example, if someone goes to Google and types in ‘how do I repair my car,’ then you could pay $3-5 per click depending on the campaign length and other factors that affect pricing. This type of campaign is good for businesses that want high visibility but don’t want too much exposure at once because it’s expensive!


We hope your journey through the world of PPC has been an enlightening experience. We’ve covered a lot of ground, and hopefully, you now feel more confident about your options as a marketer. In addition to the techniques we discussed above, there are many other ways that advertisers can get their message out there—and they won’t always work as well as paid search ads or social media campaigns. For illustration, on the off chance that wants to advertise on Facebook, Twitter, or Instagram (or other platforms for that matter). Then using a tool like Ad Words Express is probably going to be best for you because these platforms have strict guidelines on what type of content can be displayed in their feed without being blocked by advertisers who pay per click!

By Fahad